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What Is Google Automat?

PaidContent reports on a patent filing discovered for Google Automat. The filing describes Automat as “providing on-line user-assisted Web-based advertising”. Automat is to have an appearance similar to AdWords and running down the right-hand side of search results, but can create a free-standing web page to serve as the product description. Its been my experience that Google patents almost always turn into a product feature, eventually, so it’ll be interesting to see Automat in action. Anybody want to try to speculate on the actual function of it?

Jeff Jarvis basically says Google needs to let others freely search this information, or else that makes them hypocrites. Or, you can just use the “e” word.
(via John Battelle, who says its AdWords meets eBay)

UPDATE: Gary Price found the actual patent filing. It is available here or as a PDF with images here. The abstract:

A system and method for providing on-line advertising is presented. An interface guiding on-line advertising creation is presented. An advertisement is created from at least one of user inputs and stored data and includes information describing at least one item. An advertising creative is generated in association with the advertisement and includes a hyperlink reference to the advertisement. The advertisement is hosted on-line as a Web page and the advertising creative is placed on one or more targeted Web pages.

Some portions:

A system for providing on-line advertising, comprising: an advertising generation engine to present an interface guiding on-line advertising creation, comprising: an advertisement interface to create an advertisement from at least one of user inputs and stored data and comprising information describing at least one item; and an advertising creative interface to generate an advertising creative in association with the advertisement and including a hyperlink reference to the advertisement; and an advertising engine to host the advertisement on-line as a Web page and to place the advertising creative on one or more targeted Web pages.

An apparatus for providing on-line advertising, comprising: means for presenting an interface guiding on-line advertising creation, comprising: means for creating an advertisement from at least one of user inputs and stored data and comprising information describing at least one item; and means for generating an advertising creative in association with the advertisement and means for including a hyperlink reference to the advertisement; and means for hosting the advertisement on-line as a Web page and means for placing the advertising creative on one or more targeted Web pages.

An embodiment provides a system and method for providing on-line advertising. An interface guiding on-line advertising creation is presented. An advertisement is created from at least one of user inputs and stored data and includes information describing at least one item. An advertising creative is generated in association with the advertisement and includes a hyperlink reference to the advertisement. The advertisement is hosted on-line as a Web page and the advertising creative is placed on one or more targeted Web pages. In a further embodiment, an advertising budget specifying compensation for on-line display of the advertising creative is determined.

Oh, but the screenshots explain the real story

November 9th, 2005 Posted by Nathan Weinberg | AdWords, Advertising, General | 6 comments



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6 Comments »

  1. Hi,
    I guess this is similar to Ingenio’s pay per call feature, targetting smaller advertisers. While posting the ad, the advertisers can create a landing page for that specific ad and provide other features, more on my post here

    Comment by Venkatesh | November 9, 2005

  2. […] Here are some images of Google Automat from the patent filing. Read the previous post to get caught up. […]

    Pingback by » Google Automat Images  InsideGoogle » part of the Blog News Channel | November 9, 2005

  3. […] Interesting post over at Inside Google on a patent that Google has filed for a product called Google Automat which looks like an extension to their AdWords program where advertisers can not only place an AdWords ad but can get their own free standing page to serve as a product description. […]

    Pingback by Google Automat: Blog Tips at ProBlogger | November 10, 2005

  4. […] Weitere Artikel: Paidcontent über Google Automat Inside Google [weitere Artikel zu: gerüchte, google adwords, google base, konkurrenz] […]

    Pingback by 321 Blog! » Google steuert das 1 Minute Ad an: Google Automat | November 10, 2005

  5. […] Mehr Infos: Screenshots auf InsideGoogle | das Patent | What is Google Automat […]

    Pingback by Ranking News » Blog Archive » Google Automat - Eine Mischung aus Base, eBay und AdWords? | November 11, 2005

  6. […] The Google Base blog announces that you can now advertise your Google Base items in Google AdWords, finally releasing the “Automat” system we saw in a patent filing last November. From the Base control panel, you can create an ad, and watch as Base automatically finds queries and areas to target your ad against. […]

    Pingback by » Google Base Finally Gets Automat » InsideGoogle » part of the Blog News Channel | May 14, 2006

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