InsideGoogle

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New AdSense Feature

Google’s third release of the week is a major addition to AdSense, one that should improve earnings for a lot of bloggers, including myself. The big cool feature: Section Targeting. Just surround a portion of your content in tags that essentially say “more important” and “irrelevant”, so you don’t get ads on your blog for the word “blog”.

From the FAQ:

Section targeting allows you to suggest sections of your text and HTML content that you’d like us to emphasize or downplay when matching ads to your site’s content. By providing us with your suggestions, you can assist us in improving your ad targeting. We recommend that only those familiar with HTML attempt to implement section targeting.

To implement section targeting, you’ll need to add a set of special HTML comment tags to your code. These tags will mark the beginning and end of whichever section(s) you’d like to emphasize or de-emphasize for ad targeting.

The HTML tags to emphasize a page section take the following format:

<!– google_ad_section_start –>
<!– google_ad_section_end –>

You can also designate sections you’d like to have ignored by adding a (weight=ignore) to the starting tag:

<!– google_ad_section_start(weight=ignore) –>

This is mighty excellent news. I will implement these changes as soon as I’m done with this post, and report back on the results after a few days. Expect to see all the big forums arguing over what the best placement for the code is.

Other additions, according to Darren Rowse:

  • Get the top 25 searches done from your site, if you are using a Google sitesearch box
  • Custom reports to save for your summary front page
  • Up to 200 ad channels

Excellent work! Read more at Darren’s blog.
(via The Blog Herald > Findory)

UPDATE: Jensense reports that the terms of service have had some minor changes.

August 23rd, 2005 Posted by Nathan Weinberg | AdSense, Advertising, General | 7 comments



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7 Comments »

  1. […] For those part of the Google “Adsense” program, you can now apply section targeting to help improve advertising relevance - a very cool and sorely needed feature [implemented here, pending next Googlebot scan]. […]

    Pingback by incoherently surreal » Blog Archive » Increased Adsense | August 23, 2005

  2. The FAQ link is 404′ing… did Google remove it?

    Comment by Tony Sutton | August 23, 2005

  3. Looks like it.

    Comment by Nathan Weinberg | August 23, 2005

  4. Yes its 404 alright.

    Comment by Ruddy | August 23, 2005

  5. Very interesting and needed feature.

    Comment by Yuppie | August 24, 2005

  6. AdSense Gets Relevant

    AdSense Gets Relevant

    Google AdSense customers can define portions of their sites as sections AdSense should target.

    The Inside Google blog discloses an interesting change to AdSense, one that should benefit bloggers in particular. It’s called sect…

    Trackback by Offshore Outsourcing World Blog - News & Events About Offshore Outsourcing World | August 29, 2005

  7. Here is my article about google adsense section targeting in chinese …
    讓Adsense廣告更準確: Section Targeting

    Comment by Brian | December 19, 2005

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