Yahoo’s Answer To AdSense?

By Nathan Weinberg

Andy Baio has the scoop, thanks to some good old fashioned investigative journalism: Yahoo appears to be testing out a contextual ad program for small websites, like Google’s AdSense. The evidence is pretty solid; Overture ads are appearing on one well-connected blog, and Yahoo has been serving RSS ads for Boing Boing. The site ads are delivered by a JavaScript file called “ypn.js”, which may refer to the Yahoo Publisher Network. Maybe Jerry Yang will announce it at tomorrow’s SES keynote… Wouldn’t that be a story…

Oh, and John Battelle all but says “Andy found it”.

UPDATE: Dirson found that publisher.yahoo.com (Yahoo! Publishing Products and Services / Yahoo Publisher Network) now exists, although there’s nothing there yet. You can leave your email address for more information.

Posted:
February 28, 2005 by Nathan Weinberg in:

Meeting Steve And Gary

By Nathan Weinberg

Following the panel, I got to say hi to Steve Rubel, and I also found Gary Price from Search Engine Watch up by the stage as well. This blogosphere really creates a community of sorts. They were both very interesting in person, and I hope to meet more bloggers over the next few days.

Here’s Gary:

and here’s Steve:

UPDATE: Steve thinks he looks hideous in the picture. I don’t see it…

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Search Engine Strategies: Blogs, Board and Posts

By Nathan Weinberg

The next session I attended was called Blogs, Boards, and Posts: Capturing Consumer Buzz Online.

Gary Stein, a senior analyst for Jupiter Research, kicked things off, talking about how people look for trust agents to help them decide what to buy. While brand names are the number one determinor of trust, people are a close second, so blogs play a critical role.

When users search for companies, 18% of the results are corporate info and 12% are media coverage, while consumer generated content makes up 26% of the results. Companies spend so much money making sure the media likes them, but it also needs to work to appeal to online pundits, from bloggers to consumer reviewers.

One in four engage with “informal media”. 34% chat, 23% post or read message boards, 16% read personal pages, 11% go to financial info sites, 8% go to their own created site, 6% read blogs, and 2% blog.

Apple is great at reaching brand advocates. We were shown an iPod ad that looked like one of the professional, broadcast quality, and (most importantly) fun ads Apple runs, and then Gary revealed it was made by a regular guy for his own site, not by Apple.

Final thought: Youth culture is adept at taking what’s done by marketing and remixing it in their own way. Nothing makes that possible like the internet.

The first panelist introduced was Jonathon Carson, President and CEO of BuzzMetrics. He discussed their products, which are designed to track word-of-mouth. They’re trying to bring the accountability of regular advertising to word of mouth. He’s also involved with BzzAgents.

Next was Mark Fletcher, CEO of Bloglines and new AskJeeves employee. I love Bloglines, and I’m not going to belittle you by describing it. It is a rare product that is both viral and a useful tool for tracking viral messages (memes). He mentioned that Bloglines can let you set up a search and save it, and get feeds that include that search term. I have never used this feature, but I will definitely be using it in the future. He said part of the reason Bloglines went with AskJeeves (as opposed to the many other companies lookign to buy) was the Teoma search technology, which will be used to “blow out” Bloglines search capabilities.

Third up was Mike Nazzaro from Intelliseek. They take consumer statements on the web and aggregate it to produce data companies can analyze. They try to put scores on comments, determining the emotion behind it, how well it spreads and how much its trusted. They run PlanetFeedback.com, where you can give feedback to companies and products, data that they analyze as a “fly on the wall… analyzing water cooler conversations”.

Finally, but certainly not least, is Steve Rubel. He’s a major blogger, and VP of Client Services at CooperKatz. He noted that he gets 3-5,000 readers a day.

Gary posed to the panel the problem of natural Google Bombs, where a negative site (IHateStarbucks.com) turns up as number 2 in a search for a brand (Starbucks). Steve noted that Starbucks’ mistake is not having a blog, and not bringing this guy on to talk to him. Either he’ll come off as a kook and lose his credibility, or the company will look better by showing their interest in what consumers have to say.

Jonathon noted that many products are being built to the specs of Consumer Reports, as opposed to what the customers want, but that the market is finally trending towards the consumer.

Mark noted that many bloggers are early-adopter types and passionate, and certainly influencers. Even negative info is good, because it shows someone thinks it’s important, but companies need to engage these people as much as possible. He also noted that blog search is different from regular search, because fresh content is so much more important than even search relevance.

Mike stressed the importance of early warning. Companies must know what’s being said, monitoring blogs relevant to the company. If they wait several days, the buzz goes away and the message will be determined by someone other than yourself. One axample noted was the Swift Vets controversy, were he showed an actual tracking of internet chatter, blogs and message boards, with the internet discussing it to huge levels for several weeks before Kerry addressed it.

Steve commented, noting the Kryptonite bike lock controversy, where someone discovered that you could pick their locks with a ballpoint pen. Kryptonite was “sleeping”, having no idea until it hit The New York Times, who was reading the blogs. Had Kryptonite been following the conversation, the PR hit would have been significantly smaller. He says that his companies first job is to help companies to deal with controversies like these, which many companies have been very scared of since the blogosphere exploded.

Mike notes that the data comes from multiple sources. While blogs are a major source, companies should follow message boards and other forms of consumer commenting.

Jonathon notes that when you target a blog to market to, you may be reaching a small audience, but those people are exactly the people you’ll need to reach when any idea has to go big. If you can’t reach them, you can’t reach anyone else. You could call the blogosphere the world’s largest focus group.

Steve says that the smart journalists don’t view the bloggers as competition, but as helpers. He mentions how an alpha blogger like Robert Scoble can link to anything and watch it explode, and how he is responsible for much of Steve’s successes. Steve wants mark to add a feature to Bloglines where every time someone mentions something, he gets a notification, even to his phone, so companies can react quickly. He says anal retentive and message controllign companies should not have blogs, only those willing to be open. Blogs like Google’s and GM’s lose credibility without comments enabled.

I would just like to note that not everything I’m writing is exactly was said by the speakers. Some of it was me extrapolating an idea they posed, giving it some depth. If anything sounds stupid, it is probably my fault.

Here’s the panel, from afar…

… and zoomed in:

On the right is Steve Rubel, followed by Mike Nazarro, Mark Fletcher (obscured) and Jonathon Carson.

On the left is Gary Stein, and next to him is Jonathon again.

Sorry about some of the picture quality. I’m still learning how to adjust the camera based on the lighting.

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Search Engine Strategies: Searcher Behavior: Performics

By Nathan Weinberg

The last speaker was from Performics, now under the DoubleClick family (I didn’t catch his name). They took a look at product searches over a twelve week period. What they discovered was that many searchers take weeks to buy a product, and that sites that have short cookie times lose out on lots of valuable customer data. In the travel industry, some 50% of purchasers made their last search two weeks before purchasing, meaning most sites have no idea how 50% of their customers actually found them.

Half of all buyers search before purchasing, so this sort of data is everything in e-commerce. The majority of buyers use generic terms at first, but settle on brand names as they close in on a purchase. The long-term searches (those taking several weeks) saw generic searches almost the whole time, followed by a large surge of brand name searches close to purchase. This is valuable information for sites looking to lure those customers, needing to rank properly for customers about to buy.

Apparell and travel customers normally search for weeks. Interestingly, most buyers completely ignore merchant brands in favor of true generics, which actually ranked better, so merchant brands deliver a terrible return on investment.

The lesson: Your buyers are taking their time. The more information you give them, the better. Besides ranking well on generics, make sure your product info pages have gobs of useful information (which will help your ranking anyway). Simply showing a picture and a price is a sure-fire way to lose a customer.

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Search Engine Strategies: Searcher Behavior: Enquiro

By Nathan Weinberg

Next up was Gord Hotchkiss, President and CEO of Enquiro. His company ran a study that tracked eye movements over the Google search page. They were hoping to discover how important search optimization factors (like keywords, trusted URLs, brand names) were to clickthroughs in the search results. What surprised him was when he discovered that searchers, at least initially, could care less about anything but the top results. They were ignoring every relevant bit of information. 27% just clicked on the first result, barely even looking at it.

As the users experience went on, and the level of confidence in the search eroded, the data changed drastically. While the top results got great clickthroug rates just because they were there, the bottom results were getting carefully studied clicks, with emphasis on exactly those factors they had hoped to see. This means the 4-10 results need to pay more attention to snippet optimization than the top 3 do. Keywords should be prominent, brand names should be visible, and all the other advice you’re used to hearing if you’re in this business.

Users tend to view search results in an F-scan pattern, looking at the first result, scanning laterally right, than jumping back to the left hand side. The searcher then scans vertically downwards, stopping on relevant information, and then moving laterally right again. For 60% of searchers, this pattern continues all the way down the page. The other 40% hit the end of the first screen and immediatly scan to the sponsored links on the right hand side. Those who don’t go to those links still see the Google Ads on the top of the page, so they get much more eye time.

Users spend the majority of their time in a “Golden Triangle of Search”. Imagine a right triangle with points at the top left hand corner, the bottom left hand corner of the first screen, and the right hand site end of the first listing. Almost all activity takes place here, and if you have anything eye catching in that triangle, you’re perfect.

My advice, if you can’t crack the top 3 results, optimize for “bad searches”, ones where the users are getting irrelevant results at the top, followed by yours. They will tend to get very angry at the first few, then study your carefully. In these scenarios, your page titles and snippets must be perfect, because you have a great shot at getting a click if you seem relevant. Additionally, if your site isn’t properly optimized, you better hope for the top results, because the bottom ones will get you nowhere. Most users will look at your site and just shake their heads.

Posted:
by Nathan Weinberg in:

Search Engine Strategies: Searcher Behavior: Keynote Systems

By Nathan Weinberg

Just attended my first session here at Search Engine Strategies New York. Called “Searcher Behavior”, it dealt with three companies that had conducted studies of the patterns searchers use. Hopefully I’ll get hard facts and figures soon, but for now, I can recount what I heard.

Dr. Bonny Brown, director of research and public services for Keynote Systems, presented a study on the relationship between user satisfaction and ad activity. A big surprise was that the lower a user’s satisfaction level was, the more likely that user was to click on an ad. While Google had the highest level of satisfaction, its ad click rate (percentage-wise) was much lower than that of less popular and less satisfactory engines, like Ask Jeeves. Maybe Jeeves does have the right idea putting all those ads up front…

The study was conducted twice, both last May and again more recently, and while Google had the highest satisfaction level both times, the gap is shrinking radically. Second place Yahoo and third place MSN are closing fast.

The inverse relationship between user experience and ad clicking is striking. Google’s ad activity was a third of Jeeves. However, because so many people use Google, its actual ad revenues are something like eight times that of Jeeves. If Google could sell ads like Jeeves does without pissing off users, its profits would be in the $10 billion a year range. MSN and Yahoo may be trying to hit a magic spot, where its satisfaction is closing on Google, while ad percentages remain much higher.

In terms of user frustration, local search is 100% more frustrating than regular, due to the sometimes terrible relevancy accross all local engines. 95% of those in the study use Google at some point, 64% use it as their primary, but 1 in 2 say they would switch if a better engine crossed their path.

Of those in the survey, 92% use a product search engine. eBay has a an average page views per session number of 8.1, much higher than Google’s 3.7.

And, not surprisingly, relevance was the single dominant factor determining user satisfaction.

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New York, New York!

By Nathan Weinberg

I’m back home, and prepping for Search Engine Strategies New York, starting in the morning. My review copy of Oreilly’s Google Hacks, along with Google: The Missing Manual arrived over the weekend, so I have something to read on the train. Someone remind me to review it at the end of the week. Here’s Kiefer Sutherland looking down on the books:

Also, Jeremy Zawodny says Yahoo is holding a birthday party at the Hammerstein on Tuesday. I’ll see y’all there, and Happy 10th Birthday to good old Yahoo.

More: SEO Roundtable

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Newspaper CMS?

By Nathan Weinberg

We have a terrible workflow process at my paper, and I’m running through the thought of whether CMS would be appropriate. Blogging for Marqui these last few months has made me realize what this software can do, and I wonder if it can handle the demands of a newsroom, letting us post stories and do copy editing, publishing to the website and the publishing platform. Do any newspapers use CMS, or do they just build their own software workflow solutions?

Posted: February 26, 2005 by Nathan Weinberg in:

Jason Calacanis Says Autolink Evil

By Nathan Weinberg

Here’s a post from Weblogs’ Calacanis telling Google to nip Autolink in the bud.

However, I don’t like the idea of software companies changing our editorial content. You can make all kinds of logical arguments about the page not be actually changed, but the result to the user is the links were added—that’s a big change. You can say that this is all to help the user, but that doesn’t make it right. Heck, you could help me out by editing the first two Star Wars movies—doesn’t mean you should or have the right to.

I gotta disagree. Autolink is flawed, but not a bad concept. It just needs more work. Don’t be surprised if Toolbar 3 is in beta much longer than expected. However, he’s onto something here:

Instead of changing the content on our pages why not just let the user right mouse click on an address and add a link that says “Google Maps?”

I really like the right-click options I get for Google and MSN search.

Off-topic:
I saw this guy walking his iguana at Fisherman’s Wharf yesterday.

In New York, people had to fight for years to get to walk their ferrets in public. Guess San Franciscans are cooler about this kind of stuff.

I told this guy thousands of people were going to see his picture, but he wouldn’t believe me.

Posted: by Nathan Weinberg in:

More Frisco Blogging

By Nathan Weinberg

Here’s some more news I’ve noticed, hijacking a wireless net from the terrace of my hotel room (Thanks, Apex!):

Posted:
February 25, 2005 by Nathan Weinberg in:

Live, From Frisco!

By Nathan Weinberg

Hey, all. I’m in San Francisco and enjoying it here. Little time to blog while at the lovely little H2O Coffee Shop, so here’s the big news.

Anyway, I’m enjoying my time in the Bay Area this weekend. I apologize if I haven’t responded to a lot of people’s emails. If there’s a cool speech or roundtable, or if you want to just talk blogs over coffee, call my cell @ 718-598-3165. Frisco is one cool city.

Posted: February 24, 2005 by Nathan Weinberg in:

Cool Google Maps Feature

By Nathan Weinberg

Google’s Chris DiBona notes a cool feature of Google Maps I haven’t seen anyone pick up on: super-zoomed callouts in driving directions. Take a look:

Right

To recreate this yourself, just click this link, then click on turn 4. It helps to make your browser as big as possible before you do it. Very cool. There are some smart guys coding this stuff.

Posted: February 23, 2005 by Nathan Weinberg in:

Google Adds Movie Search

By Nathan Weinberg

Google has added a new search operator, “movie:”, that gives you results of movie titles with reviews of those movies. The results page is very informative. This page, for “The Matrix“, shows the movies listed and their aggregate ratings (naturally, the first Matrix is rated better than the sequels), with snippets of reviews. What’s cool is that you can search for more than movie titles. You can search for an actor (like Tom Cruise) and get movies he appeared in, or movie genres, or even quotes.

Using the sorting method, you can then get the best reviewed horror film, or Jim Carrey’s most recent film. A feature that needs to be added: sorting in the other direction, so you can get the oldest film, as opposed to the newest one (which is less useful). The simplest way to get to this engine is to type movie: in your Google Search box, or visit www.google.com/reviews?q=movie.

You can also use Google’s movie operator to see what movie are playing in your area. Just type “movie:” and your zip code (or city, state) and you’ll get a page with the closest theatres, movies and showtimes. You can also “Group by movie”, to see each movie and all the places it is playing in your area. You can click on the times and will be directed to movietickets.com to buy a ticket. Movie showtimes are also available at Google SMS, 46645 on your cell phone.

Finally, at the bottom of every movie review page, a nice, Google-like disclaimer:

The selection and placement of reviews on this page were determined automatically by a computer program. No movie critics were harmed or even used in the making of this page.

(via the Google Blog)

Posted: by Nathan Weinberg in:

Lycos Playing The Dating Game

By Nathan Weinberg

Lycos has launched Lycos Dating Search (beta), saying that there is a serious need for a dating search engine that allows romantic hopefulls to search for other singles accross several sites. The site indexes data from iMatchup.com Inc., LoveAccess.com Inc., Tickle Inc., True.com and Lycos’ own Matchmaker.com, and is looking to strike deals with even more dating sites. The index will be completely refreshed on a daily basis. Users can save searches and profiles. Only profiles with photos appear in the search engine, and users can ask Lycos to remove their individual profiles from its index. The advanced search is very extensive:

Advanced Search allows you to be more specific in your search criteria. In addition to searching for gender, age and location, you can also search for more specialized traits including: physique, smoking habits, drinking habits, marital status, dating status, children, education, occupation, ethnicity, religion, income, hair color, eye color, spoken language, activities/fitness, hobbies/interests and music.

Advanced Search also enables you to search the full profile for matches to any keywords you choose, such as specified interests, proper names such as musical interests, or any other word you choose. For instance, you can use ’snowboarding’ or ‘piano’ to search the full text of the profiles for matches with those words.

I’d love to see Lycos use it to leverage Lycos Circles, which is one of the better social networking sites, but is so unknown.
(via ITworld > Search Engine Lowdown)

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Yahoo Image Search Up To 1.5 Billion Images

By Nathan Weinberg

Yahoo has announced a big update to its image search, with 1.5 billion images indexed and new search operator options. According to Search Engine Watch, in October, Yahoo announced the index had reached 1 billion, representing a 50% increase in just four months. This pulls them ahead of Google Images announced 1.1 billion and, if I’m not mistaken, back into the lead.

More interestingly, Yahoo Image Search now understands natural language queries. You can type something like “black and white pictures of New York” and Yahoo Images knows to return exactly that. Other operators that work: “wallpaper images”, “small images”, “medium images”, “large images” and “color images”. You can replace the word “images” with “pictures”, “pics” or “photos”, or “color” with “colour”. Also, Yahoo now offers up to four inline images in its search results, but only if the query has the word “images”, “pics”, “photos”, “pictures” or “wallpaper” in it. Google also has inline images, but they appear only on some queries, and the user cannot trigger them with certain words.

I think the natural language queries are great. I want to see some engines use this more. Maybe you could type in “world trade center on nytimes.com” and get site search, or “news stories about disney” and get news search. That would be very, very useful.
(via Google Blogoscoped)

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by Nathan Weinberg in:

French Unhappy With Google Library Project

By Nathan Weinberg

The National Library of France isn’t happy with Google’s current efforts to scan the collections of major American libraries, worried that their results will bear an overly American and English bias. To prove how unhappy he is, President Jean-Noël Jeanneney wrote an editorial. Reading the translated version, he warns against the “crushing domination of America” defining history for the future.

Oh my god! Why don’t people ever shutup! Google is an American company, dealing with a primarily English search engine, trying to add English content to its search engine. No one at Google is saying “We don’t want French books”; they just happen to not want French books. In fact, Google even hinted that it might scan those books at a later date, but is first concentrating on books that actually complement its mostly English search engine. Jeez, of all the “controversies”, this one is the most useless.

That is a terrible rant, but I am just sick of someone actually trying to politicize a search engine. If anyone wants Google to make France a big priority, they can go ahead and create their own search engine on par with Google, or scan their own books and submit them themselves.

From BetaNews:

However his words may appear, Jeanneney insists that his remarks were not intended to be anti-American, and went out of his way to commend the short-term effects of Google’s work as a “Messianic dream” that would “profit” under-privileged populations.

Google said it was surprised by Jeanneney’s remarks. “For our perspective he (Jeanneney) had concern about Google Print because we partnered with Anglo Saxons. This is a first step for us; we can’t do everything at once,” a Google spokesperson told BetaNews.

“It is our intention to be as inclusive as possible, respect the diversity of cultures and we will work with any library and are interested in talking to institutions with great works like BNF (Bibliotheque nationale de France),” the spokesperson added. “However, we cannot guarantee that it will spread to France.”

One question: How would this “‘profit’ under-privileged populations”? Do jungle villagers normally speak English or French? Do they take breaks from hunting for food for their families to surf the net and Google ancient library works? What planet does this happen on?
(via Slashdot)

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Google Calendar?

By Nathan Weinberg

Dave Jung thinks Google has a special crawler reading calendar data, based on the fact that his ical-based website calendar is getting huge hits from a Googlebot.

I’ve seen serious traffic on my church’s website this month from Googlebots. Last year I added a Calendar to the site using the ical standard, and now the Googlebots are pinging the heck out of the php pages rendering the calendar. We’re talking 90% of the site’s accesses have been from Google this month.

Its an interesting idea. Google does want to organize the world’s information, and calendar information is a unique type of information. Presumably, Google Calendar would be like Google News, crawling calendars in real-time and displaying as updated information as possible, and letting you search it to find things to do in your area at particular times.

I’d love to see lots of little Googles, searching all sorts of data. You’ve got miniature Googles displaying flight info and package tracking data, and the more the merrier. Google’s got many years ahead of them to create all of these mini repositories of data, and I think if they really make good on the “organizing all the world’s information”, its going to be very hard for any other engine to catch up.
(via Search Engine Lowdown)

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Google Announces Executive Compensation Plan

By Nathan Weinberg

Google has announced a new program where senior executives will be rewarded with as much as $3 million for helping the company meet financial goals. The bonus plan will not be sending any money to Google founders Sergey Brin and Larry Page, or to CEO Eric Schmidt, but to other execs who contribute to the company’s many successes. From C|Net:

According to the SEC filing, Google will target the executive bonuses based on an individual’s salary and the achievement of certain performance objectives tailored to the person’s role in the company. The executive payouts will also be tied to Google’s annual revenue and operating profit.

There are two ways to look at this. On the one hand, its very traditional for a company to tie bonuses to revenues, and to push to meet revenue forecasts to make the stock market happy. That method, while traditional, is rarely a good idea. On the other hand, like the Founders Awards, this will hopefully motivate execs to make the company even more successful.

In the hands of any other company, I wouldn’t like this plan as much. Google has a tendency to take ideas that would be “evil” in the hands of other companies (like AutoLinking) and do them in a way that actually works for everyone, and I would expect these plans to work the same way. Google will likely use this program in the spirit that its expected: to motivate employees, not stock prices, and that’s good for all involved.

Posted: February 22, 2005 by Nathan Weinberg in:

So Off Topic…

By Nathan Weinberg

Why no posts yesterday? The pictures say it all: Snowboarding! Yes, for the first time since the afternoon of the Rams-Patriots Super Bowl three years ago, I hit the slopes, and boy, was I rusty! I eventually hit my stride, but had to help Raquel learn to ski (she’s got good natural balance, which helps), so I didn’t really hit any tough trails. Still, the most fun I’ve had in a while. It also gave me an opportunity to have some fun with the new cameraphone.

Photo taken by me, as I was going down the mountain

Me, snowboarding, taken while I was snowboarding. Not as hard to do as it sounds.

Taken by Raquel, me snowboarding

And that’s me, very late in the day, moving down the mountain. Raquel took that one.

Quick plugs: My phone is an Audiovox 8910

Audiovox 8910

and I got the pictures off thanks to a cable I received from CellCables.com. If you have a cameraphone, you need to get a cable to save money sending pictures, and you should get it from CellCables.com. I have no affiliation with them, I’m just so happy they sent me a perfect working cable in just two days, that I have to give them a shout-out.

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Google Dog

By Nathan Weinberg

Who names their dog Google? Who wouldn’t?!

(via Google Blogoscoped)

Posted:
February 20, 2005 by Nathan Weinberg in:

Web Spam Squashing Summit This Thursday

By Nathan Weinberg

Dave Sifry announces that Yahoo is hosting a Technorati arranged Web Spam Squashing Summit this Thursday, with Google, MSN, AOL, Six Apart, and Yahoo all confirmed coming. They are looking for developers to discuss all forms of web spam (comment spam, link spam, TrackBack spam, tag spam, and fake weblogs) and methods and standards to combat them.

I’m going to be in the area Thursday. Sadly, Jeremy Zawodny says:

And just to be absolutely clear, this is a technical working session, not a media event. You can expect to see some of the attendees blog about the day, of course.

Damn. Guess I’m out. Still, should be very interesting to hear about.

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Google Toolbar Autolinking Raises Ire

By Nathan Weinberg

C|Net’s Stefanie Olsen has an article about how some people are mad at Google and its new toolbar’s Autolinking feature, saying it takes control of webpages and redirects users to alternate sites. Particularly unhappy are Steve Rubel and Dan Gillmor.

I can see their problem with it, and why Barnes and Noble would be angry at it putting links to Amazon on their site. Still, this is a user-installed toolbar and a user decision. Anyone can turn it off. Still, Google has a responsibility (and possibly a legal necessity) to make this feature more advanced. Users should be able to select their preferred book site between Amazon and B&N, and that option should be available for anything Google autolinks, and to any site that demands it (listed in a PageRank determined order, of course). Users should not be getting links to competitor’s sites; the Toolbar should detect Barnes and Noble and disable linking to Amazon, even if the user selected Amazon as their default. Google will quiet its critics, but only if and when it makes the Toolbar “non-evil”.
(Hat-tip: Matt)

Posted: by Nathan Weinberg in: