Blogger added a new feature: Bring your own domain. All you have to do is buy a domain, anywhere, at any price you can find, set up your Blogger account and point your DNS at Google’s server at ghs.google.com, and viola*! Now your Blogger blog appears at its own domain name, and all you had to do was pay less than ten bucks a year for the domain. You don’t need hosting, because Blogger handles all the traffic, you just bring the domain.
I’m really pleased with what the Blogger team has done. They’ve turned around a product that seemed like it was dead-ending, reviving the server architecture, inspiring confidence, and adding features that users have begged for for years. I didn’t think they had it in them, and users of Blogger should be feeling a whole lot better with every announcement. If Google adds a geek-friendly template system that would allow for plugins to massively hack the system, Blogger could very well be near perfect.
* - old joke, viola vs. voilà. I never tire of it.