Google: Top Brand Of 2006

By Nathan Weinberg

At least according to New York-based Landor Associates, Google is the top brand of 2006, beating out Las Vegas to claim the top spot for the first time. For the last two years, Google was in second place, first losing out to the Red Sox (?) in 2004 and iPod in 2005.

Here’s the top ten of 2006:

  • Google
  • Las Vegas
  • iPod
  • YouTube
  • eBay
  • Yahoo!
  • Target
  • Oprah Winfrey
  • Sony
  • NFL

It’s pretty worth noting that the number one brand owns the number four, a scary prospect for any competitor. If anyone can find me the full and proper top 20 lists, like the last two years, I’d really appreciate it.

The top list of 2005:

  2005 winners   2006 predicted winners
1 iPod 1 Google
2 Google 2 Oprah Winfrey
3 Oprah Winfrey 3 eBay
4 eBay 4 Las Vegas1
5 Las Vegas1 5 iPod
6 Lost 6
7 7 Yahoo
8 DVR technology 8 ABC
9 Yahoo 9 DVR technology
10 Extreme Makeover Home Edition 10 New York City1
11 Desperate Housewives 11 Subway
12 Ford Escape hybrid 12 National Football League (NFL)
13 Subway 13 Fox
14 Fox 14 Xbox 360
15 Xbox 360 15 Lost
16 New York City1 16 Brian Williams
17 ABC 17 Extreme Makeover Home Edition
18 Target 18 NBC
19 National Football League (NFL) 19 Kohl’s
20 Sirius Satellite Radio 20 Nascar
1- city; Source: Landor Associates and
Penn, Schoen & Berland Associates

The top list of 2004:


(via Digg)

January 7, 2007 by Nathan Weinberg in:

Blogger Lets You Use Your Own Domain

By Nathan Weinberg

Blogger added a new feature: Bring your own domain. All you have to do is buy a domain, anywhere, at any price you can find, set up your Blogger account and point your DNS at Google’s server at, and viola*! Now your Blogger blog appears at its own domain name, and all you had to do was pay less than ten bucks a year for the domain. You don’t need hosting, because Blogger handles all the traffic, you just bring the domain.

I’m really pleased with what the Blogger team has done. They’ve turned around a product that seemed like it was dead-ending, reviving the server architecture, inspiring confidence, and adding features that users have begged for for years. I didn’t think they had it in them, and users of Blogger should be feeling a whole lot better with every announcement. If Google adds a geek-friendly template system that would allow for plugins to massively hack the system, Blogger could very well be near perfect.
(via Philipp)

* - old joke, viola vs. voilĂ . I never tire of it.

Posted: by Nathan Weinberg in: