Google has announced a second limited test run of its music video/AdSense program, distributing videos from Sony BMG and Warner Music that contain ads. The program, which is only offered to specific AdSense publishers, pays those publishers (with Google getting its cut) on a CPM basis for embedding the videos on their websites, as rich alternative to traditional display ads as well as a way of combining advertising and content.
This is the second time Google has done this program, the first with Viacom last year. The four-week test is already underway, and publishers can’t request to jump in. There’s no doubt lots of AdSense publishers would love to be able to use the ads, finding cool ways to turn the music videos into relevant content, so the rest of us can only hope the pilot program is a success.
In other ad news, the AdWords blog announced that the AdWords site exclusion list is now unlimited, letting AdWords publishers say no to running their ads on as many sites as they’d like. That has got to make AdSense publishers jealous, as they’d love such an option ads that don’t perform, as well as those that point to Made For AdSense sites.