Performics Doesn’t Want You To Worry About Them
Kris Jones, CEO of PepperJam, received an email from Stuart Frankel, president of Performics, regarding a blog post he had made speculating that Google would shut down Performics, an SEO firm acquired along with DoubleClick. Apparently, Performics is scared that all the speculation about what Google has in store for them is going to cost them clients:
RESPONSE FROM: Stuart Frankel, President, Performics
I am writing in response to your recent post speculating that Performics is in the process of dissolving the company and terminating it’s employees. Your comments are false and are potentially damaging to Performics’ business and its employees. Since the announcement on April 13, 2007 that Google and DoubleClick have entered into an definitive agreement whereby Google has agreed to purchase DoubleClick, we have consistently and repeatedly communicated to our clients, publishers and employees that it is business as usual at Performics. Let me make this absolutely clear. We are not dissolving or shutting down or significantly altering the Performics business. To the contrary, we continue to actively build our core affiliate and search business units. In fact, we are currently recruiting for 25 open positions across all areas of Performics. In particular, our affiliate business has seen dramatic growth in 2007 and as a result, DoubleClick has accelerated its investment in this area of its business. We are a large supporter and participant in industry forums and we support an open and active dialogue regarding the affiliate marketing industry. Your comments are irresponsible and therefore I am requesting that you immediately retract them. We are proud of what we have accomplished thus far at Performics and look forward to aggressively and responsibly continuing to run and grow our business.
Stuart Frankel
President
Performics
All bolded text is mine. Several pretty strong words in there from Performics, the sort of emotionally charged response that you can usually count on as honest, so I’d trust him at his word. Likely, Google has already told the Performics folks its plans for them, and those plans don’t include shutting down Performics.
(via Digg)
UPDATE: Kevin Newcomb of SEW writes that Google has changed the DoubleClick aquisition FAQ. It now reads:
Q. What will Google do with Performics?
A. They have built a strong business that is valued by their clients, and we will be evaluating all strategic alternatives for this business. We are committed to continuing to meet the needs of Performics clients, and we expect no interruption in service during this transition. Google has many important agency, SEM, and other partner relationships, and we continue to value those relationships.
Q. What will Google do with Performics?
A. Performics is part of DoubleClick, and we are acquiring it as part of the transaction. We have no plans to dispose of it at this time.
Clearly, Performics is being threatened with or worried about a client exodus, and is scrambling to get the word out that things are fine. If Performics loses customers, it certainly won’t survive the transition, and they and Google are doing what they can to hold it back.
