Performics Tries To Tie Itself Closer To DoubleClick
Performics changed their logo today, rebranding as DoubleClick Performics:
Yeah, they’re scrambling. The new logo is meant to inspire confidence, and to say that Performics is a part of DoubleClick and isn’t going anywhere. They must be getting flooded with emails wondering if they are going to be shut down or sold off. I’m not sure if the logo’s message is genuine (a true confidence boosted would be if it were rebranded “Google Performics”), but it gives you an idea of where their heads are at.
Caught by Pranav. DoubleClick made the change official with this statement:
Almost two weeks ago we announced that Google agreed to acquire DoubleClick and therefore, DoubleClick Performics; so, why re-brand now? We have been working on the new brand identity for almost a year. As part of the research and brand audit we conducted, we heard from our clients and the industry about our strengths and their expectations for the company. We are moving forward with the launch of our brand for two reasons: (1) we have every intention of meeting and exceeding our client’s expectations, and (2) the five key values and attributes of integration, insight, investment, implementation and innovation, will continue to drive DoubleClick Performics. In addition, the acquisition is not complete and, until it is, we continue to operate as an independent company.
The rest of the statement is here.
(via Digg)
