YouTube To Add Pre- and Post-Roll Videos

By Nathan Weinberg

YouTube’s head of advertising, Suzie Rieder, announced last week at AdTech that they will be adding advertising to videos on YouTube. The ads will be of the pre-roll and post-roll variety, that is ads that play before or after a clip.

“We’re looking at executions like a very quick little intro preceding a video, then the video, then a commercial execution on the backside of the content,” Ms. Reider said.

They didn’t say if these ads would be for major companies who put content on the site, like CBS, or for user-generated content to generate some revenue. This is going to be a tricky thing for Google, which doesn’t want to unbalance the “community” building at YouTube, but needs to make some money to justify the giant purchase price.

They need to look at it this way: If I watch an hour of TV, commercials come up about six times in the hour, for three minutes at a time. Some of those commercials are really good, most of them suck, and they aren’t the same commercial, aired 36 times an hour (many video sites suffer from having one commercial airing all the time). I can go through ten minutes of content before seeing an ad. Google needs to ensure users won’t see ads on every video, just maybe once every three minutes, otherwise YouTube will have more advertising than television, and we all know that TV is bad enough.

Maybe this is the way to go:

A long television-style commercial or “pre-roll” that appears before a user can watch a selected video “doesn’t work,” but users can react favorably to an ad placed between a first and second video, said Jason Hirschhorn, president of Sling Media Entertainment Group, the maker of Slingbox.

(via ThreadWatch)

Posted:
April 30, 2007 by Nathan Weinberg in:
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3 Responses to “YouTube To Add Pre- and Post-Roll Videos”

  1. share.websitemagazine.com Says:

    YouTube To Add Pre- and Post-Roll Videos

    YouTube’s head of advertising, Suzie Rieder, announced last week at AdTech that they will be adding advertising to videos on YouTube.

  2. Headlines of Note for April 30, 2007 Says:

    […] YouTube To Add Pre- and Post-Roll Videos [InsideGoogle] […]

  3. Sean Says:

    This is a case of looking at evidence and seeing what you want.

    Another possible answer might be that people spend more money in December and figure that reduces markedly in January,but the winter sales do affect that figure. There is a total slump in February which picks up in March.

    The graph that you’re showing is one that I’d EXPECT to see in any store; whether inet or high street.

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