Yahoo Re-Org Makes Sue Decker The Big Boss
Yahoo has announced its first major re-organization of the post-Terry Semel era, with this one firmly placing new President Susan Decker in charge of the company. The news was leaked to Valleywag and Kara Swisher ahead of a very friendly New York Times profile.
The changes: basically everyone reports to Decker now. Greg Coleman is gone as head of global sales. Hilary Schneider, a favorite of Decker according to Swisher, takes over his responsibilities. Jeff Weiner takes over many of Schneider’s groups, including Yahoo Shopping, Travel, Autos, Real Estate and Local. Schneider heads up a new division, called Global Partner Solutions, which takes over:
all ad formats, including search, display, video, mobile, listings, etc.
all online marketing objectives, including brand, performance, promotional, and
all customer types and sizes, including large enterprises, small online businesses, and local brick and mortar companies
…
Global Sales, the Online Channel, the Yahoo! Publisher Network, Corporate Partnerships and Hot Jobs
Apparently, former Yahoo “Hollywood” exec Lloyd Braun is raiding the company, stealing two of his former lieutenants (Mike Weetman, CFO of the Network division, and Geraldine Martin-Coppola, who worked on original content) recently from Yahoo to his new production company, BermanBraun. Also, Yahoo still has no CTO.
Also, Cammie Dunaway, Chief Market Officer, now reports directly to Decker, as does her Customer Experience group. That puts under Decker’s control:
- Hilary Schneider — EVP of Global Partner Solutions
- Jeff Weiner - EVP of the Yahoo! Network Division
- Marco Boerries - EVP, Connected Life
- Toby Coppel - Head of Yahoo! Europe
- Keith Nilsson - Head of Emerging Markets
- Rose Tsou - Head of the Asia Region
- a soon to be hired EVP — Marketing Products Division
- Cammie Dunaway — CMO
- Jeff McCombs - Decker’s Chief of Staff and VP, Business Management
- Greg Coleman, until he leaves in February
Sue Decker is in charge now. This is her company to save or sink at this point, and while no one’s sure if they’re on the right path, or if they know what path to switch to, I think most people are rooting for Yahoo. Even if you want Google to be number one, it isn’t healthy for the industry to lose such a big company or for that many jobs to be in jeopardy.
Photo compilation based on the original by shoebappa under CC license.
