YouTube Accounts For 1/3 Of All Google
JMP Securities analyst William Morrison looks at ComScore data, and shows that YouTube is now commanding 35% of Google’s users, and a full 28% of all minutes spent on Google properties. Considering that streaming video uses up more of Google resources than, say, a search results page, but YouTube is monetized at an extremely smaller rate than Google search, it’s safe to say that if Google doesn’t find a way to monetize more of YouTube, and fast, it’s going to become a major drain on the company.
He also notes that Google has enjoyed healthy growth over the last year, with 20% growth in worldwide users, 18% in U.S. users (22% of the total), 113% in time spent on site, and 56% in page views. A real shocker: Google Maps has surged 98% to 682 million pageviews, much more than Yahoo’s 397 million. Is MapQuest still number one? I wonder.
(via Blogging Stocks)
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[…] nospam@example.com (Dirk Olbertz) wrote an engrossing place today onHere’s a hurried excerptJMP Securities shrink William author looks at ComScore data, and shows that YouTube is today high 35% of Google’s users, and a flooded 28% of every transactions spent on Google properties. Considering that moving recording uses up more of … […]
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