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Google Releases AdSense For Mobile, Gadget Ads

Google made two ad-related releases yesterday. First, it formally released Google AdSense for Mobile, letting publishers add ads to their mobile sites. The ads run off the server, not on client-side JavaScript (since most mobile browsers have trouble with JavaScript), and you get two ad units to choose from (one with a single ad, one with two ads).

As several blogs have noted, a problem is that the ads can only be shown on mobile sites, but not regular sites. If you have a completely seperate website for mobile devices, you can run the ads there, but if you just change your CSS for mobiles, that makes implementing these a lot harder. Expect to see them in a lot of iPhone “apps”, but not a lot of blog templates.

The other release was that of Google Gadget ads, which are a new ad format AdWords advertisers can take advantage of. It’s a rich media ad, that can contain anything a Google Gadget can, and thus have some very advanced functionality. Not only will these be used as ads, but they can be added to users iGoogle personalized homepages, monetizing iGoogle and expanding the reach of the ads beyond a display ad to something you keep and use continuously.

September 19th, 2007 Posted by Nathan Weinberg | iGoogle, AdSense, Products, AdWords, Advertising | one comment



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1 Comment »

  1. Hey in my ritualistic search for MORE information on Adsense I found an insane offer. There is this site called Mochila and they are offering $5 bucks for anyone who wants it. All you have to do is sign up post their quality content badge on your site for 30 days and they pay you $5.

    I’m not sure what the pay off is for them but I’ve put it on my site already. The new content has improved my page ranking and increased my ctr on my other ads as well. No spam here…..just a good deal I’d like to see other fellow bloggers profit from a killer deal.

    Check it out at :
    http://www.mochila.com/splash1.html?engine=smo&keyword=ma

    Comment by Cindy Carroll | September 20, 2007

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