Google Emailing Facebook Developers To Use AdWords
Google may be trying to get Facebook application developers to use OpenSocial, but they’re also trying to get those who keep using Facebook to use AdWords to drive users to their applications. They’ve been emailing Facebook app devs, inviting them to sign up for AdWords Pay-Per-Action ads in order to get more users. PPA ads only charge if the user completes an action, like installing the application, so it’s perfect for their purposes.
So what if it drives more traffic to Facebook? 
They’re actually asking the to sign up to use AdWords Pay-Per-Action ads, not AdSense — don’t forget AdWords is for advertisers; AdSense is for publishers — and the content of the email makes that quite clear.
However, I have no idea why The Google AdSense Team would be sending that email…
Comment by Tony Ruscoe | November 2, 2007
Whoops. I guess even I’m guilty of sometimes mixing up the two.
Comment by Nathan Weinberg | November 2, 2007