Fox and Google Looking To End Ad Deal
Seeking Alpha reports that Fox Interactive and Google are looking beyond their current advertising deal, with Google saying they regret making the agreement and Fox looking to Microsoft as their next partner. It is unknown what sort of termination payouts will be required to end the deal, but if Google wants desperately out of the sinkhole $900 million MySpace deal it made less than a year and a half ago, it’ll probably cost a pretty penny.
Then winner in all this should be Microsoft. If they can swing the MySpace deal, then make money where Google couldn’t, they’ll prove that their assertion that Google is a search ad company that doesn’t do brand and display advertising right will be seriously bolstered. Microsoft can do more than make money from this move, they can get the rest of the market to take them more seriously.
