Weekend Update
Google To Layoff DoubleClickers Tuesday
Valleywag reports that Google intends to hold its first round of layoffs of DoubleClick employees, trimming headcount at its acquisition to get the most value out of the buy. The layoffs should start this Tuesday, the first day of the second financial quarter of the year.
Of course, that day is also April 1, the day Google usually publishes a funny prank to amuse web surfers. If Google tries to be funny while firing hundreds, if not thousands of good people, laying them off in the middle of a recession when the job market isn’t going anywhere, I don’t think I’ll be laughing a whole lot.
Barry Diller Wins IAC Trial
In the case for control of IAC and the right to decide the company’s future, Barry Diller has defeated John Malone and won the right to break up the company into five seperate firms. Considering the hard work Diller has put into screwing up Ask.com the last few months, his victory is everyone else’s loss.
Google Israel Goes Black for Earth Hour
Google’s website in Israel turned its background black Thursday, marking off Earth Hour, some sort of awareness campaign where people turn off their lights for an hour to save the planet. While the message was nice, it was still strange to see Google ignoring its own research that clearly showed a black Google wastes more energy than a lit Google.
YouTube Showing Advanced Video Stats
YouTube has launched a new feature, called Insight, which shows you more advanced stats for your own uploaded videos. It features a Google Finance-type graph that shows viewing over time, so you can see which days viewing spiked, that sort of thing. Click About This Video on your videos page, or add “http://www.youtube.com/my_videos_insight?v=” before any video ID (it won’t work if it isn’t your video).
Video Ads Make it Into Google Search
Google has started showing video ads in its search results, adding a “watch commercial” or “watch demonstration” or “watch testimonial” link beneath AdWords ads. Click the link, and a video expands and plays right there in the sidebar. The video is tiny (160×140) and is about 30 seconds long, and the advertiser pays if the user watches the video, not if they click the link to go to the ad’s landing page. I saw one of the ads in action, and if they don’t cost too much more than regular ads, they seem like a good deal.
Google Documents Revamps Interface
Google Docs’ word processor application has changed its interface, adding drop-down menus and getting rid of the old tabbed toolbar interface. The old interface was a poorly implemented middle ground between the old interface paradigm common in document apps like the older versions of Microsoft Office, and the new Ribbon used in Office 2007, and Google finally wised up and junked the confusing system.
The new interface is pretty familiar to anyone who has been using Microsoft Word since the Windows 3.1 days, with drop down menus and a simple toolbar. The new menus do include a list of the keyboard shortcuts, making it easier to use those timesavers, but the changes don’t bring anything new to the table. Guess this is one area where Microsoft can claim to be bolder and more innovative.
Blogoscoped also found this, an Easter Egg (or possible prep for April Fools Day), making fun of the old Microsoft Office feature, Clippy. It’s funny, but Clippy is a remnant of Office’s past, and Docs is looking more and more like Office used to, so maybe the joke’s on Google.
Google Japan Parametron Doodle
Google ran this Doodle logo in Japan last week, honoring the anniversary of some Japanese computer:
YouTube Releases API for Customizing Player
YouTube released an API for customizing its embeddable player, letting you change the look of it to match the look of your website. You can write completely customizable video player, changing any element and putting together anything your mind/code can come up with.
