Google Sees Growth in Maps and Mail, Disaster in Products
comScore has released statistics on the performance of Google’s various properties over the last year, and TechCrunch provides these handy reference charts.
As always, Google search is the big boy, with Google Images the only other vertical that performs spectacularly. However, strong growth in Google Maps and Gmail mean that the two have a shot of breaking out of the pack and joining those two.
In the third tier are Google News and Google Video, one growing slightly, one sinking slightly. Guess moving around Video and changing its focus every few months hurt Video, though not as much as you’d expect. The fourth tier has Books, Earth and Groups, which enjoyed moderate growth, Scholar, which sank 32% due to neglect, and iGoogle, which exploded and grew over 250%. iGoogle is Google’s success story for the year, which is great news for the struggling personalized homepage product category and Google’s Gadget developer ecosystem.
There are the also-rans at the bottom, including Blog Search, the Google Directory (shockingly still popular than many of the others), Google Talk (most neglected product of the year), Calendar and Finance. Google Product Search is Google’s biggest failure, losing 73% of its users from when it was Froogle. A year ago, Froogle had a good ten million unique visitors and a nice brand name, now it has maybe two million and two generic names. Google killed Froogle, and hurt itself badly with this one.
Missing from this list is another Google success story, Google Reader. This suggests that Reader, while disrupting the RSS market, is too small to make the list, or that comScore screwed up (since we know Reader had a ton of growth). Also: No Google Apps or Google Docs, no Blogger or YouTube or SketchUp or Desktop.
It’s important to note that, of the 17 Google products listed, the only ones being monetized are Web Search (#1), Gmail (#3), Google Maps (#4) and Product Search (to a very small extent). Not making any money are Images (#2), News (#5), Video (#6), Earth (for the most part), Groups, Books, iGoogle, Scholar, and any of the others. Google would love to monetize Images, News and Video, but the amount of content it doesn’t own in there makes it damn near impossible to do so and not get sued.
