Google is testing out a new functionality for AdSense that allows users who are not satisfied with the current ads being served to choose a different set of ads. This is a just unbelievable idea. Google is truly pushing the idea that its ads are more than just ads, they’re useful, and I commend it.
According to SEO Roundtable, you see a box like the one above right at the bottom of an AdSense skyscraper (or possibly on the side of a banner ad). It lets you choose from a list of topics Google determined to also be relevant, albeit not the most relevant. Google, besides trying to give readers ads they can use, is acknowledging that its keyword matching system often leaves something to be desired. You can currently see the new ads in action at this page (found via Digital Point). What’s cool is that after I selected a topic (which changed instantly without reloading the page), the list of topics was replaced by a simple search box, allowing me to select any topic I wanted, even completely irrelevant ones like “frogs”. Looking in the page source code, the ad is clearly identified as being of the “160×600_radlinks_search_beta” style. I, for one, hope that this comes out of the testing stage and becomes a permanent AdSense feature.