A9.com had a bit of strange product placement on last night’s episode of The O.C.. As Beta News reports, last night on the show, someone said “I A9.com’d him”, as opposed to, say, “I Google’d him”. Not sure when this happened, since I couldn’t pay complete attention to the show while I had to watch the Apprentice for my recap. The article says:
It’s not clear whether Amazon paid for the television placement or writers of the “The O.C.” were simply tired of Google taking all the credit. Amazon has been struggling to push its fledgling A9.com brand, which ranks 30th among search engines.Incidentally, while A9 was given a (presumably) free plug on Fox, Yahoo Local was plugged on The Apprentice, where guests at the contestants motels used it to leave reviews, which you can read here. I’m not sure that the motel owners would want to remind people of the episode, since the rooms got terrible reviews, and the only good things anyone had to say were about the staff (the contestants). One reviewer even said “the Yahoo people” were especially friendly.
UPDATE: C|Net has this:
“We didn’t even know it was going to air,” A9 Chief Udi Manber said. But “it shows people like…A9…and that they are telling their friends and family.”I have a theory. Since fox did the same thing with Arrested Development recently (see the comments), and Fox has been known to drop the phrase “I Google’d” into its shows, and we know that Google has been trying to stop people from using that phrase (to avoid becoming another Xerox), maybe Google contacted Fox and asked them to stop saying “Google’d”? Fox, in turn, is trying out every other random search engine, just so it doesn’t have to rewrite its scripts, or alternatively, out of spite. Thought?