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Yahoo’s Answer To AdSense?

Andy Baio has the scoop, thanks to some good old fashioned investigative journalism: Yahoo appears to be testing out a contextual ad program for small websites, like Google’s AdSense. The evidence is pretty solid; Overture ads are appearing on one well-connected blog, and Yahoo has been serving RSS ads for Boing Boing. The site ads are delivered by a JavaScript file called “ypn.js”, which may refer to the Yahoo Publisher Network. Maybe Jerry Yang will announce it at tomorrow’s SES keynote… Wouldn’t that be a story…

Oh, and John Battelle all but says “Andy found it”.

UPDATE: Dirson found that publisher.yahoo.com (Yahoo! Publishing Products and Services / Yahoo Publisher Network) now exists, although there’s nothing there yet. You can leave your email address for more information.

February 28th, 2005 Posted by Nathan Weinberg | General | 10 comments



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10 Comments »

  1. I’ve been saying Yahoo’s network will rise to the number two position if/when it’s released for small publishers. Should we be on the look out for an MSNsense?

    Comment by Ron | March 2, 2005

  2. Its about time Yahoo did this. Its always good to have alternatives to choose from.

    Good for Yahoo!

    Comment by Rick James | March 3, 2005

  3. Adsense powe!

    Comment by xmlsr | March 10, 2005

  4. […] very much in its early stages, and is expected to take six months to be ready. Meanwhile, Yahoo is expected to launch very soon a publisher ad pr […]

    Pingback by » Microsoft Search Ad Program May Be Coming Tomorrow  InsideMicrosoft - part of the Blog News Channel | March 15, 2005

  5. I did notice Yahoo! ads on the Flickr website.

    Comment by amit agarwal | May 25, 2005

  6. competition is good for us ;)

    Comment by 0 derece | June 24, 2005

  7. yahoo power!

    Comment by voipmega | December 13, 2005

  8. ya, to enhace businness

    Comment by francis | January 9, 2006

  9. bussinesss communication media

    Comment by francis | January 9, 2006

  10. Try click-share .com

    I am working with them from 6 mounts and have very good results with very high CPC.

    They also provide text and products ads.

    Comment by GOGO56 | March 4, 2006

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