Yahoo’s Answer To AdSense?

By Nathan Weinberg

Andy Baio has the scoop, thanks to some good old fashioned investigative journalism: Yahoo appears to be testing out a contextual ad program for small websites, like Google's AdSense. The evidence is pretty solid; Overture ads are appearing on one well-connected blog, and Yahoo has been serving RSS ads for Boing Boing. The site ads are delivered by a JavaScript file called "/index.php/archives/2005/02/28/yahoos-answer-to-adsense/ypn.js", which may refer to the Yahoo Publisher Network. Maybe Jerry Yang will announce it at tomorrow's SES keynote… Wouldn't that be a story…

Oh, and John Battelle all but says "Andy found it".

UPDATE: Dirson found that (Yahoo! Publishing Products and Services / Yahoo Publisher Network) now exists, although there's nothing there yet. You can leave your email address for more information.

February 28, 2005 by Nathan Weinberg in:

9 Responses to “Yahoo’s Answer To AdSense?”

  1. Ron Says:

    I’ve been saying Yahoo’s network will rise to the number two position if/when it’s released for small publishers. Should we be on the look out for an MSNsense?

  2. Rick James Says:

    Its about time Yahoo did this. Its always good to have alternatives to choose from.

    Good for Yahoo!

  3. xmlsr Says:

    Adsense powe!

  4. » Microsoft Search Ad Program May Be Coming Tomorrow  InsideMicrosoft - part of the Blog News Channel Says:

    […] very much in its early stages, and is expected to take six months to be ready. Meanwhile, Yahoo is expected to launch very soon a publisher ad pr […]

  5. amit agarwal Says:

    I did notice Yahoo! ads on the Flickr website.

  6. 0 derece Says:

    competition is good for us ;)

  7. voipmega Says:

    yahoo power!

  8. francis Says:

    ya, to enhace businness

  9. francis Says:

    bussinesss communication media

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