A Little Something About The Google Blog

Now, this is just a theory, but I’ve noticed a certain tendency in the Google Blog. Every time Google writes a post, the post arrives with a “Posted on” date a lot earlier than we actually see it. In some cases, its several weeks different. For example (from Bloglines, which does an excellent job tracking this stuff):

  • Cover the earth (announcing Google Earth) - Posted on: Mon, Jun 27 2005 7:43 PM | Updated: Fri, Jul 8 2005 1:27 PM
  • The platypus of the Internet (announcing Firefox toolbar) - Posted on: Wed, Jun 22 2005 3:56 PM | Updated: Fri, Jul 8 2005 1:56 PM
  • Google Video. Now with … video! - Posted on: Fri, Jun 24 2005 3:58 PM | Updated: Mon, Jun 27 2005 2:09 PM
  • Just call him Bruce (announcing Blogger image uploading) - Posted on: Thu, Jun 2 2005 6:34 PM | Updated: Fri, Jun 24 2005 5:54 PM
Now, you’ll notice that the non-product release posts tend to be more on time, while Google seems to write the PR posts as much as three weeks in advance. My theory is that the Google Blog is part of the regular product release cycle and gets written sometimes well before the product is ready. The longer between the “Posted” date and the first time it hits your aggregator? That’s how long it took Google to fix the last minute problems. This makes sense, since the release of Google Earth hit major snags, forcing Google to pull the product and not post the blog post, or the Sitemaps announcement, which made sense to take a month to nail down.

I know from now on, I’ll be considering the Google blog post date as an indicator of how smooth a launch was.

July 8, 2005 by Nathan Weinberg in:

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