How Much Is Your Blog Worth?
Tristan Louis did some math based on the Technorati metrics for all the blogs in the Weblogs Inc network vs. the $25 million the network reportedly sold for. Of course, a blog in a network is worth more than a blog by itself, but it still leaves you with a fun way of putting a price on your own blog.
First, some notable blogs in the Weblogs network (go to Tristan for the whole list):
- Engadget: $7.54 million
- TUAW (Apple blog): $1.046 million
- Google: $297,000
- Microsoft: $148,000
- Blogging E3: $564 (ouch!)
- Blog Maverick (Marc Cuban): $1.082 million
- Jason Calacanis: $646,000
The consumer blogs are far and away the most valuable, accounting for over $15 million of the $25 million.
Now, to perform some calculations on some of my favorite blogs. At $564 per inbound link, here are the values:
- InsideGoogle: $1,231,776
- InsideMicrosoft: $369,420
- Google Blogoscoped: $3,223,260
- Scoble: $6,990,780
- Steve Rubel: $4,290,348
- Search Engine Watch blog: $4,086,180
- Coolz0r: $219,960 (and its still a relatively new blog!)
- Randy Charles Morin (KBCafe.com): $946,392; RSS blog: $225,600; iBLOGthere4iM: $166,944; AdWords blog: $15,228
- Jeremy Zawodny: $2,500,212
- Greg Linden: $752,376
- Search Engine Roundtable: $1,791,828 (quite a wedding present)
Oh, and Tristan’s own blog is worth $350,808. List any others you find interesting, that I missed, or your own blog.
holy crap
Comment by jesse | October 7, 2005
How do I get my money?
Comment by Philipp Lenssen | October 7, 2005
I’m around $54,000 thanks to spam blogs.
Comment by Devin | October 7, 2005
I want to cash in!
Comment by Barry Schwartz | October 7, 2005
Hey, Barry, I added your site to the list. Also, congratulations!
*grumbleluckybastardgrumble*
Comment by Nathan Weinberg | October 7, 2005
Go shit! I’m almost a millionaire. Maybe I’ll retire.
Comment by Randy Charles Morin | October 7, 2005
Interesting, but inbound links are not how things like this should be valued… I could create a blog today called “what I think of bloggers” and write 50 sentences a day about 200 bloggers. that blog would be #1 on technorati and have 50,000 inbound links in a year. it doesn’t mean it would have any value.
things that matter: page views, revenue, reputation (which links don’t show).
Comment by Jason | October 7, 2005
Whats Battellemedia at?
Comment by Joe | October 7, 2005
Nathan,
Google released their RSS Reader today, I did a quick write up at www.okdork.com. Check it out.
Comment by noah | October 7, 2005
Damn. I’m not gonna be able to quit my day job anytime soon .
Comment by Adam | October 7, 2005
I’m at $895632 - but I’d take no less than a million
Comment by Darren | October 8, 2005
does it come in promotions? like: 2 blogs in price of one!
Comment by dxOne | October 8, 2005
[…] Instead of dissecting the situation, people should look at the big picture. Put simply, a group like WIN is worth more than the sum of its parts. So no, my blog isn’t worth anywhere near $54,000. Neither is yours, I’m sure of it. I sure hope we stay away from this line of thinking… […]
Pingback by BusinessBits - BusinessBitsBlog.com - News, Reviews, Commentary and More | October 9, 2005
[…] [ Via Inside Google ] […]
Pingback by And My Blog is Worth… » My Other Side of the Stories | October 9, 2005
My Blog is For Sale
I’m kidding. Really, I am. Then again, if someone really thinks it’s worth $2.5 million (or heck, even half of that), I’ll take it. You see, Tristan used the Weblogs Inc. sale as inspiration for developing a blog valuation metric. In acquiring Weblo…
Trackback by Jeremy Zawodny's blog | October 9, 2005
I’ll accept any offer over $200,000
This guy did the math on AOL’s acquisition of blogs.com and determined that AOL paid $564 per inbound link. Technorati…
Trackback by O'DonnellWeb | October 9, 2005
… But it seems Nathan used “total inbound links” versus “number of sites linked to,” which creates a higher valuation if you use the former. Louis used the latter is his calculations… unless I missed something while skimming through his post. Anyway, Junto Boyz with 1,343 inbound links listed in Technorati would be valued at $758,311.52, but with 342 sites linked to this blog it would be valued at $193,106.88. I’ll take the former valuation:)
Comment by Bernard Moon | October 9, 2005
[…] In light of recent acquisitions (i.e. AOL buying weblogs inc) we think we should let everyone know anti-blog.com is and always will be for sale (until it’s sold of course). This guy (Tristen I think his name is) has been doing some analysis on the weblogs network using some fancy maths that only the people at nerd house google can understand, so I have valued this site at US$1mill. All offers will be taken seriously, post in comments. […]
Pingback by Anti-Blog.com » Blog Archive » For Sale 1 anti-blog | October 10, 2005
Blogs worth Millions $$?
Based on the weblogsInc purchase by AOL, Tristan Louis did some math
Trackback by The Smorgasbord | October 10, 2005
i am confused, how can i count mine?
Comment by stanley dirgapradja | October 11, 2005
Indeed, inbound links should be an indicator of value of a blog, but if I were to use one metric that matters the most, it is revenue. The lessons that we learned from the dot-com days (remember the talk about eyeballs?) is that revenue/net income are more important than any measure of traffic or popularity.
Comment by iproceed | October 12, 2005
A lot of the inbound links to the Weblogs Inc blogs come from other Weblogs Inc blogs (see the footer they use). So let’s hope AOL didn’t use this metric to calculate the valuation… ; )
Comment by chris lake | October 17, 2005
I would echo the thoughts of iproceed. From a buisness perspective, we are trying to get at the revenue stream of a blog. This probably derives from visitors or page views.
I’ve written a short piece of this subject for my blog, but raised two points: first, links may not have a consistent relationship with traffic and second, all site visitors (or links) may not be equal.
Comment by Kelley Ritchey | October 18, 2005
[…] How Much Is Your Blog Worth? […]
Pingback by Google Vs » Blog Archive » 100 Google Blog Search Urls About “Him” | November 27, 2005
Hey, how do i check how much my blog is worth??? Thx!
Comment by Ryn | December 30, 2005
how do i find out how much its worth???thx
Comment by Jasmine | February 18, 2006
I’ve been looking for this space for a long time
Comment by Polanck | April 6, 2006
So basically, if your site is not registered with Technorati.. you won’t be able to calculate how much your blog is worth? Cuz i always get my blog worth $0.00. That sux
Comment by pdg | June 18, 2006
Technorati API is the greatest tool invented, since google’s api has so many troubles.
We created a “closer to the earth” tool on pingoat which can be accessed on the link below, and we would love to hear some opinions
http://www.pingoat.com/goat/blog_worth
Vladimir
Comment by vladimir | June 30, 2006
My blog which is more than two months old is worth $2,822.70. Glad I am a member of technorati.:)
Comment by Vic | July 16, 2006
Those numbers are looking pretty good. I need to get my worth up there with them! =)
Comment by Princess Kiki | October 24, 2006
Interesting value but who is gonna pay so much money?
Comment by Ultime Notizie | March 25, 2007
Why my blog worth noting?
Comment by William | May 3, 2007
Very nice tool but i cannot imagine such amount could be paid
Comment by Ultime Notizie | May 9, 2007
Surprisingly www.google.com is worth $0.00..
http://i-stuff.blogspot.com/2007/07/google-is-worth-000.html
Comment by John | July 26, 2007
I am excited to see so many blogs are worth so much money! I hope my blog will be worth so much money too next year, because I do work hard on it veryday. I write my blog with my heart and I am writing my own life.
Comment by Voice Of Dingchao | November 23, 2007