InsideGoogle

Facts? Irrelevant

I’m so sick of seeing the 40% click fraud number repeated like its actually accurate. Wired’s Charles Mann writes about click fraud, passing the accuracy buck by quoting supposed victims of click fraud and “marketing research firms” which claim numbers of 40 and 50 percent based on zero demonstrable evidence. I remember people claiming on 9/11 that they’d heard there were eight hijacked planes, but reporting claims is not fact-checking.

Randy Morin puts it well:

I believe, but you can correct me if I’m wrong, that everybody is experiencing between 0 and 100% clickfraud. Everybody who claims to be a victim of clickfraud says pretty much the same stupid thing. Cry me a river. The reporter and his sources are the real fraud.

Couldn’t have said it better myself.

Hat-tip: Coolz0r

December 30th, 2005 Posted by Nathan Weinberg | Search Marketing, AdSense, AdWords, Advertising, General | 2 comments