Facts? Irrelevant

I’m so sick of seeing the 40% click fraud number repeated like its actually accurate. Wired’s Charles Mann writes about click fraud, passing the accuracy buck by quoting supposed victims of click fraud and “marketing research firms” which claim numbers of 40 and 50 percent based on zero demonstrable evidence. I remember people claiming on 9/11 that they’d heard there were eight hijacked planes, but reporting claims is not fact-checking.

Randy Morin puts it well:

I believe, but you can correct me if I’m wrong, that everybody is experiencing between 0 and 100% clickfraud. Everybody who claims to be a victim of clickfraud says pretty much the same stupid thing. Cry me a river. The reporter and his sources are the real fraud.

Couldn’t have said it better myself.

Hat-tip: Coolz0r

December 30, 2005 by Nathan Weinberg in:

2 Responses to “Facts? Irrelevant”

  1. SEO Black Hat: Black Hat SEO Blog Wired: Sploggers on Par With Click Fraud Says:

    […] It seems a few other people are starting to chime in on “the dirty little secret” about PPC: clickfraud. […]

  2. Freddy Says:

    Need some facts? This was pretty well researched…


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