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Google Running An Evil Scale

I love this quote.

“We concluded that although we weren’t wild about the restrictions, it was even worse to not try to serve those users at all,” Schmidt said. “We actually did an evil scale and decided not to serve at all was worse evil,” he said, referring to the company’s famous “don’t be evil” creed.

Perhaps at this point, its time to change “Don’t Be Evil” to “Don’t Be More Evil”? That should be easier to hold to and more realistic. Also, can we get a visualization of this new Evil Scale in the Google lobby, right next to the search query display?

Oh, and can people stop calling the motto “Do No Evil”? It’s “Don’t Be Evil”, and it always has been.
(via Andy Beal)

January 30th, 2006 Posted by Nathan Weinberg | Controversy, Culture, General | 9 comments



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9 Comments »

  1. Google has jumped the shark. “Don’t be evil” was a BS slogan that is no longer convenient for a corporation in its thirst for profits. Way to go guys.

    Comment by E Hunt | January 31, 2006

  2. I feel like “someone’s going to do it anyway, so it might as well be us.. then at least we can mitigate things with the good we’re doing” is the epitome of evil.

    Comment by ronen | January 31, 2006

  3. […] Quotes « Risk Aversion Published 0 minutes ago –> » I’m starting to hate this Google-China attack fest, lately. Do people forget Google is a company? Do people realize that China is huge? ‘Evil’ is such a relative term, just because you don’t like something doesn’t mean it’s evil. In addition, why do we have double standards? MSN and Yahoo were first to comply and go to China. Please realize that competition is sometimes about standing up to the bad guys (DOJ) and other times its doing what’s best for the company and its users (China). Why on earth does Google warrant crap like this logo changer? I wonder what we’ll find to be ‘evil’ next week… […]

    Pingback by Devin Reams | Google and Evil | devinreams.com | January 31, 2006

  4. What can you expect from a pro-ms & anti-google website like this one? Sometimes doing nothing is really more evil! Is that so hard to understand?

    (this post will be deleted shortly)

    Comment by Wouter Schut | January 31, 2006

  5. Google have in theirs “Ten things Google has found to be true” list this point:
    “6. You can make money without doing evil.”
    maybe it’s just time to change it to:
    “6. You can’t make big money without doing evil.”

    Comment by dx0ne | January 31, 2006

  6. Consider myself corrected.

    My new motto…”Don’t Be Stupid” ;-)

    Comment by Andy Beal | January 31, 2006

  7. When did this become an anti-Google website? I love Google! I’ve never hidden that fact. I just don’t blindly agree with everything they do.

    Is my doing nothing and not deleting your comment more evil, since you expected me to delete it anyway? I don’t get your arguement. I understand why Google did what it did, even if I don’t like it and am ashamed with the company for doing so. Unless you believe censorship is okay, you probably agree with me more than you’d like to admit in your defense of Google’s position.

    Comment by Nathan Weinberg | January 31, 2006

  8. […] What happened with “Don’t be evil” as a commitment? In fact, it seems Google now uses some kind of “evil-scale” to determine how evil certain actions might be and how much evilness they’re willing to accept. […]

    Pingback by michaelzimmer.org » Blog Archive » On Google’s Human Rights Caucus brief | February 2, 2006

  9. I think Google jumped the shark on this issue when the refused to give information to Government.

    The reality is that some decisions will be evil in someones eyes not matter what you do and the trick is in defining what is evil is in each situation.

    Comment by George | February 2, 2006

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