Google Unveils Print Ad Program
Google has opened up its AdWords print ad program to all AdWords publishers, beginning the first auction of adspace in 28 magazines. The first auction ends February 20, and covers specific issues coming sometime between May and September. The magazines are divided into three categories:
Automotive
Car and Driver
Cycle World
Import Tuner
Motor Trend
Road and Track
Sport Compact Car
Lifestyle
Budget Living
Dwell
Ellegirl
Entrepreneur
Home
Martha Stewart Kids
Martha Stewart Living
Outdoor Photographer
Pregnancy
Women’s Health
Women’s Health & Fitness
Technology
Computer Shopper
Computerworld
CRN
Information Week
InfoWorld
MacAddict
Network Computing
PC Magazine
PC Photo
PC World
OXM - Official Xbox Magazine
… bid on full, ½, and ¼ page ad units. The deadline to submit a bid is February 20th, after which your bid will compete against other advertisers’ bids to appear on the publication’s page. Similar to the online AdWords auction, you’ll never pay more than the maximum price you set, and you may end up paying even less. After the auction closes, we’ll contact the winning bidders and work with them to deliver print-ready ads to the relevant publishers. For more information, be sure to check out our FAQ too.
The FAQ shows the ad sizes:
For the moment, you can’t specify the position on the page. Google is running a very big text here, encompassing close to 90 individual magazine issues and an unknown amount of space. If this program is successful, well, I don’t need to tell you how big a deal that could be. The stock market should be watching this one very closely.
UPDATE: Inspired by Philipp, I bid on ¼ page ads in every tech publication on the list, on the off chance the bids are actually low. I might bid higher, but I doubt it, unless people want to take up a collection. I guess we could test if print advertising is actually at all useful.
Brilliant. Glad to see adwords moving forward. Is this acutally part of the adwords interface now?
Comment by Stephen | February 8, 2006
[…] Quotes « MySpace Ads Suck Published 0 minutes ago –> » Wow, print media isn’t entirely dead but I was definitely convinced that advertising in it was (what are Seth Godin’s thoughts?). Google certainly changed some things today. I had recommended people to steer clear of print advertising but, hey, I apologize: I was wrong. I’m excited to turn around and recommend print advertising at work tomorrow! […]
Pingback by Devin Reams | Google Ads in Print | devinreams.com | February 8, 2006
[…] Nathan adds : For the moment, you can’t specify the position on the page. Google is running a very big text here, encompassing close to 90 individual magazine issues and an unknown amount of space. If this program is successful, well, I don’t need to tell you how big a deal that could be. The stock market should be watching this one very closely. […]
Pingback by Coolz0r - Marketing Thoughts » Google Print Ads | February 8, 2006
Google Adwords: теперь и в оффлайне
Недавний мой пост о новых рекламных площадках компании Google был, оказывается, не так далек от правды. Теперь объявления Google AdWords можно размес
Trackback by Crosspost.ru | February 9, 2006
[…] So I have to scratch my head when I heard things like this from Inside Google: I bid on ¼ page ads in every tech publication on the list, on the off chance the bids are actually low. I might bid higher, but I doubt it, unless people want to take up a collection. I guess we could test if print advertising is actually at all useful. […]
Pingback by Publishing 2.0 » Google Chases the Declining Print Business | February 9, 2006
[…] Vor einigen Wochen testete Google sporadisch den Einsatz von Print-Anzeigen in amerikanischen Zeitschriften. Nun wird dies durch ein Auktionsverfahren großflächig ausgeweitet. Bei den neuen Tests versteigert Google die Anzeigenplätze in 28 verschiedenen Zeitschriften, wozu noch bis 20. Februar Gebote abgegeben werden können. [de.internet.com | Google Blog] […]
Pingback by Das Google Blog | Google weitet Tests für Print-Anzeigen aus | February 12, 2006
[…] Now, when I wrote about this in February, I said: I bid on ¼ page ads in every tech publication on the list, on the off chance the bids are actually low. I might bid higher, but I doubt it, unless people want to take up a collection. I guess we could test if print advertising is actually at all useful. […]
Pingback by » Google Print Ads A Failure » InsideGoogle » part of the Blog News Channel | March 27, 2006