Yahoo: “Uh, We Do Search, Too”
Do a search on Yahoo for “google.com” and you know what you’ll see? A Yahoo shortcut above the search results with a second search box, reminding you to search the web with Yahoo. The reason? A common action many surfers take is to type a URL into the search box, then click the first result to get to it. Yahoo must have seen a bunch of people, Yahoo users all, typing in Google.com and then doing their real search on Google, so they added this shortcut to remind users that yes, there is a Yahoo search engine.
You can’t blame them for doing this. I wonder if this will become a more widespread practice. Lots of Google users probably type in Yahoo.com, but Google doesn’t currently stop people by suggesting a Google property. I could see a search for ebay.com pointing to Google Base or Yahoo Auctions, or blogger.com pointing to Yahoo 360.
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