What’s The ROI On Suicide Clickers?
One site admin talks about why he isn’t paying for suicide anymore:
In order to advertise this site, I pay google for certain keywords. One of those keywords used to be “Suicide”. They made up a good percentage of our users. However, I deciced to get rid of the term because they were costing me money to come here, and they were just going to kill themselves anyway. That means they would not be repeat users. No reason to pay to get them here.
That’s hilarious, in a real dark humor kinda way.
Ironically, AdSense won’t let me include “suicide” as an ad keyword for this post.
[…] Hmm. This one got me giggling on the train to work: Nathan dug up a story from an SEO website, where the admin was thinking about why he shouldn’t select ’suicide’ as a paid adword anymore: In order to advertise this site, I pay google for certain keywords. One of those keywords used to be “Suicide”. They made up a good percentage of our users. However, I deciced to get rid of the term because they were costing me money to come here, and they were just going to kill themselves anyway. That means they would not be repeat users. No reason to pay to get them here. […]
Pingback by » The Right Audience - Coolz0r - Marketing Thoughts | September 21, 2006
whoa- how do you include “ad keywords” with your posts?
Comment by Hashim | September 21, 2006
[…] Reflections on “suicide clickers.” […]
Pingback by Starked SF, Unforgiving News from the Bay » Blog Archive » Talk of the Town: Thursday | September 21, 2006
Hmm… I’m not sure I can answer that one. I’ve touched on it in the past, but suffice to say, Google allows certain publishers extra features for their AdSense accounts. If you see or hear of something not normally a part of regular AdSense, you can usually find the answer by looking at the ad code with a View>Source.
Comment by Nathan Weinberg | September 21, 2006